Sigma Coatings

PPG

Role
Digital and Social media Campaign Metahuman

Campaign
Sigma Coatings Metahuman Launch

Media
Website Facebook Instagram YouTube

Year
2023

Sigma Coatings: Metahuman Activation

Idea

To present the innovation of Sigma Expert, Xister Reply launches a digital and Social campaign where a MetaHuman, entirely created with Unreal Engine, showcases the excellent qualities and performance of the product's application. The MetaHuman, that faithfully reproducing the Sigma Coatings' ATL campaign, moves and speaks in a completely virtual environment, including its voice, created using an AI text-to-speech tool.

Objective

The goal is to increase brand awareness and strengthen the premium positioning of the Sigma Coatings brand through digital and social network touchpoints. The focus will be on highlighting the technology and performance of Sigma Coatings' interior products. The campaign aims to inform the target audience about the features and benefits of Sigma Coatings' interior products, ultimately encouraging preference and driving purchase decisions.

Sigma Coatings: Digital & Social Campaign

ATL Campaing

To support the new Sigma Coatings ATL campaign, "The future of interior paints begins here," Xister Reply has developed a digital and social media campaign featuring virtual content. In this campaign, a MetaHuman showcases the outstanding technology and performance of the Sigma Expert application.

Technology

Create a digital campaign that leverages Sigma Coatings technology, featuring innovative content that transports every user into the future of interior paints. Make the Sigma Coatings product relevant to the target audience of painters through a digital and social media campaign.

MetaHuman

Xister Reply proposed a virtual production where creativity and technology merge, empowering the concept campaign of Sigma Coatings. A MetaHuman, entirely created with Unreal Engine, moves and speaks in a fully virtual environment. The voice is also innovative as it was generated using an AI text-to-speech tool.

Solution

We managed to give a face and voice to Sigma Coatings' technology by creating a MetaHuman based on the key visual of the Sigma Expert product campaign. Develop an exceptional digital campaign with a distinctive visual identity. Provide Sigma Coatings' customers with compelling new digital content that enhances the brand's presence across various digital touchpoints.

What's more we created a virtual production that seamlessly blends creativity and technology. This production involves the utilization of a MetaHuman, meticulously crafted using Unreal Engine, to interact and communicate within a fully immersive virtual environment. Furthermore, we have generated a unique voice for the MetaHuman utilizing an advanced AI text-to-speech tool. Through this virtual production, we aim to captivate audiences and effectively convey the message and vision of Sigma Coatings' campaign.