Pirelli

Being Fast

Role
UX/UI, Coding

Campaign
Global coverage

Media
web, long-lasting, enhanced, editorial, cultural, advertised

Year
2019

Experiential Journey into the core of Pirelli's Product

OBJECTIVE

Make the public aware of Pirelli's commitment to sustainability and narrate the brand's project that supports the natural rubber famers of Thailand and Indonesia, taking advantage of a photo reportage shot there.

INSIGHT

We wanted our audience to experience the natural context and rhythms where our story is set: a digital "journey" through the lands where farmers grow natural rubber is, ideated in the most interesting and compelling way to capture the audience's attention.

IDEA

We created a digital storytelling platform with an original approach to mixed media. Combining in an organic flow beautiful b/w photos, videos, original soundtrack, maps, animation and long form pieces, the platform accompanies the visitor in the process of discovering the birth of tyres from the natural latex and at the same time illustrates Pirelli's commitment to sustainability. Users also experience the freedom to make a unique journey, following the suggested path of the storytelling or creating their own route, skipping parts and accessing in-depth contents.

UX

Starting from Scotti’s photo reportage, xister created an interactive digital environment which combines images, infographics and long form texts in a charming and entertaining way, with strong attention to UX.

The commitment

Pirelli asked photographer Alessandro Scotti to describe the company's commitment to sustainable management of the supply process in Thailand and Indonesia to preserve forests, biodiversity and enable sustainable development.

Interactive digital environment

Sustainable Natural Rubber Policy

The platform also announces Pirelli’s introduction of the Sustainable Natural Rubber Policy which promotes and develops a sustainable and responsible supply of natural rubber.

xister Reply developed for Pirelli the immersive platform “BEING FAST TAKES TIME - from natural rubber to our highly technological tires” that shows the journey of natural rubber, the key material for tire production.