Campaign for the FIX
xister has created for MAC brand the campaign for the FIX + product considering 3 main objectives: awareness & education, engagement & interactions, in-store traffic and sales support.
Two different touchpoints, have been activated with different mechanics creating a virtuous circle able to involve the consumer in a real omnichannel experience.
To support FIX + in the summer, we envisioned an integrated campaign that involves both digital channels and MAC stores to create a link between online discovery and offline purchase.
3 main objectives
Awareness & education, engagement & interactions, in-store traffic and sales support.
As the main influencer of our campaign we have chosen the BabyK singer, protagonist of a video to launch the contest and make awareness on the product.