![](https://www.xister.com/cms/uploads/work/mac_header_2560x690_cPnirXF.jpg)
![](https://www.xister.com/cms/uploads/work/mac_header_2560x690_cPnirXF.jpg)
Role
Co-creations with Influencers
Campaign
Tieni sveglio il tuo make up
Media
Social
Year
2019
Campaign for the FIX
Objective
xister has created for MAC brand the campaign for the FIX + product considering 3 main objectives: awareness & education, engagement & interactions, in-store traffic and sales support.
Insight
Two different touchpoints, have been activated with different mechanics creating a virtuous circle able to involve the consumer in a real omnichannel experience.
Idea
To support FIX + in the summer, we envisioned an integrated campaign that involves both digital channels and MAC stores to create a link between online discovery and offline purchase.
3 main objectives
Awareness & education, engagement & interactions, in-store traffic and sales support.
![](https://www.xister.com/cms/uploads/module_text_photo_video/xister_mac_690_738_2_cOToaa3.png)
![](https://www.xister.com/cms/uploads/module_photo_only/xister_mac_2560_690_3_cOToaWM.jpg)
Product awareness
As the main influencer of our campaign we have chosen the BabyK singer, protagonist of a video to launch the contest and make awareness on the product.
![](https://www.xister.com/cms/uploads/module_text_photo_video/xister_mac_690_480_4_cOToayz.png)