![](https://www.xister.com/cms/uploads/work/xister_lactacyd_2560_690_1_cOTofTW.jpg)
![](https://www.xister.com/cms/uploads/work/xister_lactacyd_2560_690_1_cOTofTW.jpg)
Role
Social content
Campaign
Celebra la tua femminilità
Media
Social posts
Year
2018
Talk with no embarrassment to women
Objective
In 2017 xister defines the new Lactacyd social positioning with a funny and surprising approach.
Idea
The brand celebrates femininity in a very elegant way using an ironic tone of voice.
Very elegant way
It talks with no embarrassment to women stressing the sensorial feeling Lactacyd products can offer.
![](https://www.xister.com/cms/uploads/module_text_photo_video/xister_lactacyd_690_480_2_cOTogQV.png)
![](https://www.xister.com/cms/uploads/module_text_photo_video/xister_lactacyd_690_480_3_cOTohmE.png)
Since 1950
Proud to know women as nobody else does, since 1950.
![](https://www.xister.com/cms/uploads/module_gallery_photo_video/xister_lactacyd_690_480_5_cOToiI2.jpg)
![](https://www.xister.com/cms/uploads/module_gallery_photo_video/xister_lactacyd_690_480_6_cOToiI2.jpg)
![](https://www.xister.com/cms/uploads/module_gallery_photo_video/xister_lactacyd_690_480_7_cOToiI2.jpg)
![](https://www.xister.com/cms/uploads/module_gallery_photo_video/xister_lactacyd_690_480_8_cOToiI2.jpg)
![](https://www.xister.com/cms/uploads/module_gallery_photo_video/xister_lactacyd_690_480_4_cOToiI2.jpg)