YOUNITED

Do it with Younited

Younited is an innovative fintech platform and a leading player in the online consumer credit market. Founded with the mission to revolutionize lending, it provides fast, transparent, fully digital financial solutions—cutting out traditional intermediaries. With over one million customers, it is now one of the key players in Europe.

Xister was asked to develop a brand awareness campaign for both online and offline channels, specifically tailored to the Italian market.

Industry

Finance

Client

YOUNITED

Year

2024-25

Creativity & Content

OOH campaign, digital campaign

THE CHALLENGE

Younited’s challenge was to appeal to a digitally savvy audience that expects clever, fresh, and original communication. The campaign had to highlight the brand’s core features—easy loan activation and tailored solutions for specific projects—while finding the right tone of voice to promote a financial service that is not typically seen as exciting.

THE IDEA

Xister’s creative idea centers on the smart use of irony. The campaign is built on a relatable insight: budget constraints often limit our ability to bring meaningful projects to life. What should be beautiful, well-executed, and satisfying ends up looking rushed or, worse, disappointing.

By humorously showing the flaws and awkward outcomes of low-budget, do-it-yourself efforts, the campaign encourages users to turn to Younited credit in order to overcome financial limitations and do things right.

Campaign Aesthetic

The campaign plays visually with the concept of budget limitations by deliberately embracing a rough, “homemade” aesthetic. It features sketches, handwritten notes, and paper mockups—elements that stand out in the usually polished world of advertising. This hand-crafted look draws attention and conveys originality, emphasizing the contrast between underfunded plans and the better results made possible with Younited’s support.

A COMPREHENSIVE CAMPAIGN

The campaign’s impact was amplified through a carefully orchestrated media strategy that deployed assets across multiple touchpoints—both digital and offline.

Traditional roadside billboards were complemented by large LED screens in major train stations and a dedicated display campaign, each tailored to its specific medium. This integrated approach ensured wide-reaching visibility and message consistency, maximizing the overall effectiveness of the campaign.