Unipol
Landing Page
The project supports the launch of Unica with fast, personalized landing pages created independently by Unipol. The solution is Live Story, a next generation CMS that is flexible, integrable, and empowers creativity, precise targeting, and data-driven optimization. The goal is to reduce time and dependence on technical resources while increasing campaign effectiveness.
THE CHALLENGE
Unipol’s Marketing Department has expressed the need to quickly and independently produce a high volume of landing pages to support various communication campaigns related to the launch of Unica. The challenge lies in adopting a tool that can meet this need efficiently and flexibly, while minimizing reliance on technical resources.
THE IDEA
The chosen solution is Live Story, a platform that allows the Marketing team to create landing pages quickly, independently, and creatively, without relying on technical resources. Thanks to its flexibility, it enables content personalization for specific target audiences, integrates with the existing digital ecosystem, and reduces dependence on the traditional CMS. It also supports tools for A/B testing, analytics, and AI, promoting a data-driven approach and continuous performance optimization.
Page Structure
The landing pages created with Live Story will have a structure divided into three sections. The top and bottom areas will be fully editable directly within the platform, providing complete autonomy in content management. The central section, on the other hand, will host a new version of the quote widget, specifically adapted for this project, which will be delivered externally and will not be editable through Live Story.
Design with creativity
The landing page features a clear and well-structured vertical layout. At the top, a bold and visually impactful hero section combines a promotional claim on the left, an illustrative image on the right, and a clearly highlighted call to action to calculate a quote. This is followed by a simple and intuitive form for generating the quote, then two additional sections: one showcasing the main features of the insurance offer, and another presenting customer testimonials. The design is consistent and professional, yet modern, original, and unexpectedly disruptive for the insurance industry, with a strong focus on conversion.
