USP Zdrowie
Remé Italian Launch
To introduce Remé, a premium collagen supplement designed to enhance natural beauty from within, to the Italian market, we developed a cohesive digital ecosystem that brings the brand to life across every consumer touchpoint. From the launch film to a dedicated website, and the activation of Instagram, Facebook, and TikTok channels, the campaign was built to create a consistent, elegant, and engaging debut.
THE CHALLENGE
Entering the highly saturated beauty and wellness market in Italy, Remé needed to establish its identity as an essential yet luxurious daily ritual. The challenge was twofold: to educate a digitally savvy but skeptical audience about the benefits of collagen supplementation, and to position Remé not as a quick fix, but as the heart of a complete, effective, and pleasurable beauty routine.
THE IDEA
The campaign was shaped around a core belief: beauty is a feeling, and caring for oneself should never feel like a chore. With Remé, we redefined collagen integration as a moment of self-care, turning a daily habit into a ritual of transformation. The narrative focused on the simplicity, efficacy, and pleasure of the product. For this reason the launch was developed around the concept: "The pure pleasure of beauty."
The pure pleasure of beauty
To amplify the message introduced in the launch film, every brand touchpoint, from the website to social media, was crafted to consistently reflect the campaign’s concept. The visual language, tone of voice, and storytelling worked in harmony to deliver a seamless and emotionally resonant brand experience.
Remé’s launch film captures the power of small, intentional gestures. With a visual language that is elegant, soft, and effortlessly natural, the story focuses on gesture and atmosphere while enhancing through the model all the main product benefits.
Social ecosystem
The brand’s presence on Instagram, TikTok, and Facebook was carefully curated to reflect its refined, warm, and approachable tone of voice. The editorial content mixes product education, beauty tips, and lifestyle inspiration, creating a community of users who see Remé as part of their holistic wellness journey. Every piece of content reinforces the product’s effectiveness, ease of use, and sensory pleasure.
DIGITAL EXPERIENCE
The launch website was designed to be intuitive, informative, and visually aligned with the brand’s elegant aesthetic. It introduces Remé’s values, science-backed formula, and long-term beauty benefits, while offering a direct path to Amazon for a seamless conversion.
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