PRINGLES
Pop to the Top
The first-ever Pringles Island on Fortnite, combined with Twitch livestreams and an IRL gaming challenge in Milan. The campaign invited four of the top Italian Fortnite gamers to tackle quirky in-game challenges live on Twitch — and culminated with a spectacular real-life performance inside the Reply K1 skyscraper. A playful, multi-platform activation that connected the brand with gaming communities and generated major buzz across digital and physical channels.
THE CHALLENGE
Position Pringles as a fun and culturally relevant brand within the gaming world. The goal was to design an experience capable of engaging digital-native audiences in an authentic way — bringing the brand into Fortnite, onto Twitch, and ultimately into the real world, while generating playful content and conversation.
THE IDEA
We created Pop to the Top: an outstanding activation featuring the first Pringles-branded island on Fortnite. The map challenged players to climb four fun-filled levels inspired by Pringles flavors, collecting golden cans and overcoming parkour-style obstacles. To drive engagement, four top Italian Fortnite streamers played the island live on Twitch, performing unexpected community-driven challenges as they went. The campaign climaxed with an IRL event inside Milan’s Reply K1 tower, where one gamer re-enacted the in-game quest by conquering four themed floors — each reflecting a flavor from the map — in front of a live Twitch audience and fans on-site.
A Level-Up Activation in the Heart of Milan
The campaign rapidly became a hit with Fortnite fans, Twitch viewers, and gaming communities. The combination of branded gameplay and live streaming generated widespread buzz across social platforms — while the final tower event added a spectacular physical moment to the experience.
The project was widely celebrated in Italy, winning major industry honors including L’Italia che comunicaNC Awards, where it was awarded GoldGaming Platforms category — recognized for its originality, cross-platform creativity, and cultural impact.
