Snaifun
MET4GO4TS
A data-driven meta-football game that blends real stats, NFTs, and strategic gameplay to engage a new generation of fans and players.
THE CHALLENGE
Revive and relaunch the SN4IFUN platform by turning passive users into engaged players and bringing in a new, younger audience through a dynamic, replayable game experience. The goal was to activate sports fans, especially bettors and fantasy football lovers, with a product that rewards football knowledge and intuition through a fun, competitive, and rewarding experience.
THE IDEA
We created MetaGoats, a meta-football game where users build custom avatars powered by the stats of five real Serie A players. Their performance in actual matches influences gameplay outcomes and the game turns football insight into rewards: NFTs, trophies, and exclusive prizes. A simple mechanic layered with strategic depth, built to ignite competition driving recurring engagement.
At the heart of the project: a bold claim “Only if you’re in, you’re a GOAT”, paired with a recognizable and iconic 3D testimonial that embodied the mindset of every self-declared football expert.
Client Objectives
- Reactivate dormant users on SN4IFUN
- Attract new users through innovation and gamification
- Drive recurring usage of the app
- Strengthen positioning during the FIFA World Cup
INNOVATION & ENGAGEMENT
MetaGoats is a blockchain-native project powered by real-world data.
It’s the first of its kind to merge football stats, fantacalcio mechanics and NFT technology into one seamless gaming experience. Users don’t just play: they analyse, predict, and win.
The Campaign
MetaGoats was launched during the 2022 FIFA World Cup with a full 360° communication campaign: TV spots, OOH advertising, influencer partnerships and social media content.
The creative strategy was based on a clear cultural insight:In Italy, everyone thinks they know football better than anyone else. MetaGoats became their arena: a place where the best could prove themselves.
An influencer campaign brought the game to life in real time: top creators, including the 4 hosts of BoboTV, created their avatars live on Twitch during the World Cup, challenging their communities to do the same and fuelling organic buzz.
A DIGITAL GAME WITH REAL IMPACT
MetaGoats turned the relaunch of SN4IFUN into a participatory campaign. Players weren’t just viewers, they became players, creators, and collectors. A powerful fusion of entertainment, strategy, and tech that redefined how fans engage with football content.
