Credem Banca
AI Powered Campaign
One of the first campaigns in Italy’s banking sector to leverage Generative AI for commercial creativity. A series of three distinct visuals and headlines, turning the emotions and desires tied to PRESTITO LINK into relatable, visual stories. Because choosing a loan is not just a choice — it’s the first step toward living your goals.
THE CHALLENGE
Promote PRESTITO LINK, the bank’s fully digital personal loan offer, to an audience with strong spending power and a high propensity for online services. The goal: drive qualified traffic to the site and motivate users to complete loan requests — while reinforcing awareness of Credem’s innovation and positioning as a customer-centric bank.
THE IDEA
The campaign leveraged Generative AI to visually express the emotional impact of choosing PRESTITO LINK. The concept was built around showing people already immersed in the life they desired — a future made possible by the loan itself. Through a multi-subject approach, each scene portrayed a different aspiration, turning the message into an emotional and relatable storytelling experience.
Playful Desires, Visualized with AI
