Aboca
Digital Strategy
A digital strategy and content creation project designed to strengthen the international presence of Aboca, the Italian healthcare company known for its 100% natural products. From storytelling to tailored content, our goal is to bring Aboca’s values to life across global markets.
THE CHALLENGE
Preserving Aboca’s soul and core values across the French and Spanish markets, while creating relevant content for each country. Our goal was to define the right tone of voice: one that conveys Aboca’s uniqueness while resonating with local cultures and habits.
THE IDEA
By working closely with local coordinators, we combined strategic and creative direction with valuable on-the-ground insights. This collaboration allowed us to develop fresh, distinctive editorial streams and content with strong engagement power for our target audience.
A pretty natural aesthetic
An authentic and convincing look that enhances Aboca’s natural soul while echoing today’s social trends. Clean visuals, warm natural tones, high-quality photos, and engaging formats create a balance between the rigor and commitment of the company and contemporary digital language.
Enhanced interaction
We prioritized interactive formats and content in reels and stories to strengthen our connection with users, fostering a sense of community and sharing—key values for both Aboca and its audience.
