Give Back Beauty for Trussardi Parfums
Le Vie di Milano
A hyper-visual digital experience for Le Vie di Milano: an illustrated journey through Milan’s iconic districts, blending olfactory storytelling and artistic flair in a fully interactive site crafted with artist Marcello Crescenzi.
THE CHALLENGE
Angelini Beauty sought to elevate the Le Vie di Milanoragrance collection, an homage to the most iconic neighborhoods of Milan, through a digital storytelling experience that would resonate with fragrance connoisseurs and design lovers alike.
THE IDEA
We designed a fully interactive website opening on map of Milan. Each fragrance in the Le Vie di Milano collection becomes a stop in this digital journey, featuring custom illustrations by Italian artist Marcello Crescenzi. His elegant, vibrant style transforms Milan’s most iconic districts into immersive visual scenes.
Each “via”, and each scent, unlocks exclusive tips and hidden gems about the featured location, offering users a deeper, more intimate understanding of Milan’s character. The illustrations depict either a recognizable glimpse of the actual street or iconic elements linked to the neighborhood, such as historic trams, architectural details, or street signs.
The experience comes to life through parallax motion effects: as users move their cursor across the screen, the layers of illustration shift subtly, creating a sense of depth and discovery.
Client Objectives
- Reimagine fragrance storytelling through art and interaction
- Amplify Le Vie di Milano’s luxurious, urban identity
- Create a seamless and sensorial digital touchpoint
- Engage design-forward audiences and younger consumers
- Celebrate Milan as both muse and metaphor
AN ILLUSTRATED LOVE LETTER TO MILAN
More than a product showcase, the platform acts as an emotional, illustrated journey through the iconic landmarks of Milan. The collaboration with Marcello Crescenzi turns the site into a visual atlas where each corner tells a story, and each fragrance unlocks a sensory portal to the city.
