xister Reply developed for Pirelli the immersive platform “BEING FAST TAKES TIME - from natural rubber to our highly technological tires” that shows the journey of natural rubber, the key material for tire production, along the entire value ch

The platform also announces Pirelli’s introduction of the Sustainable Natural Rubber Policy which promotes and develops a sustainable and responsible supply of natural rubber.  

Pirelli asked photographer Alessandro Scotti to describe the company's commitment to sustainable management of the supply process in Thailand and Indonesia to preserve forests, biodiversity and enable sustainable development of communities and local economies.

Starting from Scotti’s photo reportage, xister created an interactive digital environment which combines images, infographics and long form texts in a charming and entertaining way, with strong attention to UX.

Media: web, long-lasting, enhanced, editorial, cultural, advertised