Red Bull Hacks

A creative activation made to support and reward University students during preparation for their summer exam sessions.

A xister project that rewards brilliant and smart solutions to solve students’ domestic and flat-sharing issues, in order enhance concentration and save time for studying.

The activation is supported by the special participation of Rulof, the DIY web star (+400K YT subscribers), who will launch hero content featuring a Red Bull can dispenser for the fridge. The genius youtuber will also invite students to recommend and share the genius solutions that have helped them save time for studying on their personal IG profiles with #RedBullHacks.

On Hacks.Redbull.com students can find brilliant suggestions by Rulof and look at the gallery that collects all the Instagram UGC.

More than 700 #RedBullHacks were collected in 30 days. A quality jury chose and rewarded the best one with a year’s supply of Red Bull, a branded mini-cooler and a voucher for a year of free housecleaning.

To support the campaign, Hero Content, YouTube Pre-Roll and Instagram Stories were shared on Rulof’s and Red Bull social channels.


Media: web, social, advertised