Pasta Garofalo Christmas campaign
How different are Christmas celebrations around Italy and how is it special in Naples?
Loacker. Goodness is a Choice, at any time
xister produces hero content for Loacker for the first time shot directly in vertical mobile video format. A perfect mechanism to spread goodness over social media
xister launches the 2019 social content strategy to amplify Acqua Uliveto’s latest sport sponsorship project.
Amplify Uliveto’s sponsorships and positioning through a social content strategy focused on the passion of non-professional athletes.
xister for the 2019 CPW Nestlé & General Mills UNO® card game Promotion Campaign
The UNO® card game Promotion Campaign project involved working on multiple marketing touch points: from the strategic objectives, to the creative concept, the promotion mechanics and the design of all the retail and digital assets.
Come si fa Garofalo
xister Reply develops a new website for the brand Pasta Garofalo, associated with the new atl campaign "Buona Pasta Non Mente".
4 food itineraries to discover traditional Italian food products that are cured by time in unique way
NASTRO AZZURRO LIVE
For the most popular italian premium beer in the world, xister Reply launches Nastro Azzurro Live digital platform dedicated to emerging musicians in support of Italian talent.
Müller Mix Vibes
“How do you feel when you eat Müller Mix?” Xister launches a digital activation for Müller, in which users are invited to express their feelings, not in words but with the sound of their voices.
Red Bull Hacks
A creative activation made to support and reward University students during preparation for their summer exam sessions.
xister for the 2018 Nestlé FITNESS Promos
After motivating women last year with Mindful Eating, in 2018 xister inspires Nestlé Fitness consumers to keep going with two different online and offline promotions.
Stay fit and train with 4 emerging Italian Athletes.
4 young talents of the sports federations FIR, FIN, FIDAL and FIPAV join Uliveto to offer a program that includes easy exercises to do at home and useful tips for proper nutrition, to those who like to stay fit and live healthier everyday.
xister Reply develops the concept and the digital strategy for the new Pasta La Molisana’s consumer activation
A new website for Food Service Algida
A new brand positioning with the same passion, the new Food Service Algida website.
THE LABEL OF TOMORROW | Armarius feat. Nastro Azzurro Beer
Artificial intelligence designs a beer label.
Peroni.it - Website
xister launched the new site of the beer brand, redesigning its layout and organizing the existing contents.
Cornetto Ti Ho Puntato
xister Reply created the 2017 Cornetto digital strategy, managing the entire campaign from the teaser to the reveal phase.
La Molisana #StessaPasta
xister elaborated a digital strategy for La Molisana in order to showcase the brand's product placement in the film
LIEBIG NEW WEBSITE
xister launched the new digital presence of Liebig to celebrate the restyle of the brand. A well-deserved tribute to the historical stock cube in Italy.
Loacker choco& you. La bontà è nell’aria.
To relaunch choco& and boost deeply the link between Loacker and nature, xister realized a contest with a social activity. Each user game contributes to a fund raising to plant trees in collaboration with Treedom.
Battiti Live 2016
Live and Digital activities dedicated to the biggest summer event in Puglia sponsored by Peroni.
Rio Mare #StayLeggero
xister created the Rio Mare digital strategy for the launch of Rio Mare Leggero. We managed the consumer activation developing the main concept and rational of the campaign #StayLeggero.
Nonne Do It Better 2
A fun contest focused on the cooking flair of Italian grandmas, because 'Nonne Do It Better'. A well-deserved tribute to the most appreciated chefs in Italy: grandmas.
Itala Pilsen new website
A digital presence to celebrate the new brand. A well-deserved tribute to the most appreciated brew in Veneto.
Cuore Peroni, Year 4
CuorePeroni is a gamification platform ideated to engage consumers and drive consumption. Participants are asked to accomplish different challenges, to share contents on social platforms and to invite other users to play& join the brand users database.
Loacker goes Global with xister
xister manages Loacker Social Channels worldwide (EMEA, East and Middle East) and defined the strategic guidelines, the tone of voice and the visual style of all the social brand properties.
Burger For Real
xister develops the entire brand launch strategy, involving chef Joe Bastianich as ambassador for the iconic New York mayonnaise.
Electronic music organically produced: The Sound Brewery Project
The Sound Brewery is a conceptual machine for generating music from the ingredients used to produce Nastro Azzurro beer. Water, Hops, Barley and Corn were manipulated in a unique method to create an audio looping system based on organic input.
Nastro Azzurro Ti porta lontano
A digital platform that offers to their users the chance to release their potential by submitting their ideas choosing between different application areas, such as sustainability, music, media, photography, fashion, food and lots more.
Garofalo gets social and invite users to create user-generated content by rewarding them for getting engaged with the community.
Make your choice: PINK or BLACK?
xister managed the Magnum Pink&Black Italian campaign from the teaser phase to the reveal.
Grandmas do it better
A fun contest focused on the cooking flair of Italian grandmas, because 'Nonne Do It Better'.
Welcome to the New Oro Saiwa Home
xister redefines the digital presence of Oro Saiwa: new website, new activation called 'Cuori d’Oro’ and new Facebook page of the brand.
A new look for Garofalo
The historical italian brand Pasta Garofalo and xister confirm itheir 10 year-long collaboration creating a new website working as the main hub for all brand's activities and projects.
Eataly now has a real Social Soul
Eataly is in need of a solid social identity on Facebook, Twitter, Google+ and YouTube.
A Living Museum
The Birra Peroni museum promotes and renews interest in its heritage contents through simulation of a 360° real visit.
Italy’s #1 Brand of Chocolate and We Love It.
xister launches the new Perugina Website and gives a new look to the FB page. A new look&feel and new contents to redefine the Brand’s digital presence.
Big Wednesday… Chillers
The digital launch strategy presents the new Peroni Chill Lemon, inviting people to join the tour and engage them through online activations.
A new look for Mareblu
xister redesigns the new Mareblu website and updates its Facebook page with a brand new posting plan.
Win a Tasty World Cup
For Peroni xister creates the first Food World Cup with 32 countries participating in the contest.
Take Your Passions Seriously
The reward “Cuore Peroni” platform is now available as a smartphone App, allowing users to participate in Peroni challenges directly from their mobile phones.
Enjoy Taranto Summer
With a digital activation, called Estate Tarantina, people are invited to join, and upload a picture that describes their summer moments in Taranto.
Are you stylish? Unlock the Look!
Unlockthelook is a fashion&film related digital project to boost Magnum’s glamour positioning.
A new breath for Halls
xister launched the new Halls Facebook profile to redefine the digital presence of the Brand, maximize its awareness and engage users.
Watch, Cook and Taste. Turn Your Home Cooked Meals into an “Unforketable” Experience
Unforketable is a video recipe encyclopedia, developed by Niko Romito & Pasta Garofalo that shows how to make traditional Italian dishes at home.
Two colors. Two flavours. One pleasure.
A new section of the Rana website to launch the brand new product, Duetto Sfogliavelo.
Pastificio Rana and xister created a mobile tool to cook traditional dishes in an easy and fast way through a QRcode on the lasagna packaging.
Get Start with our taste
A contest which asks Lipton consumers to submit data from their sales receipts to win a vacation to Kenya.
Make your dinner smarter with “Plan Your Meal”
4 multi-touch Media Interactive Floor Standing Units for supermarkets to move ice-cream to the top of a family meal.
Rana Brand New Online Platform
The new online platform - on kitchen care and the use of quality natural ingredients to make pasta - takes users on a tour of Italy's dining habits.
Peroni.it - Digital Presence and Gamification
A gamification project, based on the new digital platform, where users interact with the brand.
Rana - Digital Contest
This new social contest gives users the chance to share their feelings and opnions on Rana.
Unilever Food Solutions “Sane e Buone Abitudini”
Unilever Food Solutions with RADIO presents “Healthy Habits”, an event fostering awareness on how to fight obesity and make nutrition look more seductive.
Peroni - Twitter Contest
An online contest focused on Twitter conversation about Italian soccer championship.
Café Zero° - Digital Contest
A photographic online contest that rewards user's inspirations with a trip to New York.
NastroAzzurro - New Digital Presence
The SAY YES philosophy lives on the new Nastro Azzurro official presence.
Da Giovanni Rana
A special website, dedicated to its fans, to launch the new opening of Giovanni Rana’s restaurants around the world.
New website and special health and lightness testimonals to launch Gioiaverde and Gioiablu, Giovanni Rana’s stuffed pasta.
Garofalo Social Food Network
Gente del Food: the first social food network where the best food bloggers write about local Italian products and producers.
Peroni Social Management
A fun-oriented social assets management enforces the beer Lovers loyalty to Peroni.