Mentadent White Snow

Two legends: a football one, Cristiano Ronaldo, and a cleaning one, Clear, meet for an integrated campaign bound to succeed.

An advergame in which, after watching Ronaldo dribbling with Clear, you are invited to challenge him doing his own game. The whole process aims to engage users and at the same time to strengthen the brand awareness through the association with a sports champion.

Media: social, long-lasting