Pre-roll video campaign for RestivOil

xister creates a pre-roll video campaign for RestivOil, featuring 3 six second videos.

They showcase the main benefits of the shampoo, that stands out thanks to its unique oily formula, devoid of foaming agents.

In order to increase the brand awareness and the campaign memorability, communication was focused on the design attractiveness and on the strength of one simple message: the resolution of the problem. Each video therefore, presented a different hair issue, and showed how usage of the product resolves it.

Media: social, web