The Space Cinema

xister for The Space Cinema print campaign

xister realizes for The Space Cinema, one of the biggest Italian multiplex cinemas franchise, a billboard and a print campaign to promote a new offer: the Saturday and Sunday mornings cinema opening. The visual shows a boy and a girl sitting on the armchairs of the cinema, dressed in pajamas and slippers, while they are having breakfast. The adv campaign is completed with an ironic copy that plays on the double meaning of the word "svegli" (smart and awake).