Ammore e Malavita

Xister introduces the musical Ammore e Malavita with an ironic and sarcastic social creative posting plan.

Manetti Bros.’ last work is a love declaration to city of Naples with its problems and differences.

Xister created a social media campaign that follows the intention of the two brothers, developing focus issues such as honor, crime and love with a desecrating tone of voice.

The Facebook fake event "Scampia Real Tour" was the peak of the campaign, users were invited to visit the famous neighborhood, renowned for its criminal activity, with a tour guide. The fake event had a strong viral impact, which create numerous conflicting comments on our page Facebook and on active communities, leading up to the reveal of the film distributed by 01Distribution. 



Media: social, editorial