#FalloInSlow - Baywatch

xister created an original contest to promote the movie Baywatch on Instagram.

Taking inspiration from some of the funniest scenes of the Baywatch trailer, we invited users to get the chance to win a real Baywatch Experience in Florida by attending the "FalloInSlow" contest.

To attend the contest we asked users to register on a dedicated landing page, imitate the slow motion actions of the main characters of the movie by using the Slow Motion Mobile App and share their videos on Instagram using the Baywatch official hashtags #FalloInSlow and #BaywatchIT.  

The activity was very successful in term of virality and engagement, and the movie was well promoted on Instagram. 


Media: social, advertised