Battiti Live 2016

Live and Digital activities dedicated to the biggest summer event in Puglia sponsored by Peroni.

To entertain the public, xister developed a live pre-show creating a dynamic Wheel of Fortune through a series of funny activities led by the famous musical duo Le Donatella. They also cheered up the show with the BeerCam 360°, created by xister specially for Peroni and these videos went on line on You Tube and on Facebook.

The PreShow was also on streaming thanks to FaceBook Mention and a social activation that invited the public to participate in two challenges on the platform Cuore Peroni.

On Peroni Forte Instagram Page, xister launched the InstaMagazine where followers can view a report of every event of Battiti Live with videos and photos.

Media: social, cultural