Loacker choco& you. La bontà è nell’aria.

To relaunch choco& and boost deeply the link between Loacker and nature, xister realized a contest with a social activity. Each user game contributes to a fund raising to plant trees in collaboration with Treedom.

The operation has two focus points: relaunch the brand choco& and deep boosting the link between brand and nature. xister realized an instant win contest linked to a social activity. The aim is combining each user game to a fund raising to plant trees in three specific Italian areas. The project is in collaboration with the web platform Treedom.

Media: social, advertised