Burger For Real

xister develops the entire brand launch strategy, involving chef Joe Bastianich as ambassador for the iconic New York mayonnaise.

The Hellmann's brand lands in Italy with the new digital campaign #MakeitReal.

With the #MakeitReal activation, Hellmann’s invites all street food lovers to participate in the online contest "Hellmann's Burger for real" created in collaboration with the online magazine Agrodolce.it

The best burgers created from users will be selected to participate in a live cooking where Joe Bastianich will choose the winner, who will win a trip for 2 people in New York, the world street food capital.

Media: advertised