We managed the entire campaign from the teaser to the reveal phase, with the launch of the ice creams in the Italian market. The contest “Osa con double” gives the possibility to win a glamour shooting and an interview with pur Mbassador Selvaggia Lucarelli.
Three relevant points to underline: the blogger’s engagement, the presence of Selvaggia Lucarelli, a famous Italian journalist and blogger and the Snapchat lens used for the first time by the brand. The bloggers and Selvaggia Lucarelli generated lots of contents related to the release the beast mood with the hashtag #liberailtuoistinto and #osacondouble. The Italian Magnum Pleasure Stores, as last year, played an important role for the strategy.