Grandmas do it better

A fun contest focused on the cooking flair of Italian grandmas, because 'Nonne Do It Better'.

It’s time to pay a well-deserved tribute to the most appreciated chefs in Italy: grandmas.

The activation invites grandchildren to participate in the competition with a short video of their grandma cooking her best recipe. The grandma that gets the most votes will be visited at home by Chef Rubio and invited to become the main testimonial of a web format called " Nonne Do It Better ".

Media: enhanced, long-lasting