Make your choice: PINK or BLACK?

xister managed the Magnum Pink&Black Italian campaign from the teaser phase to the reveal.

The campaign culminated in a glamourous party in Rome: the Capital city was floodlit in pink as a result of voting activation.

xister engaged bloggers and Melissa Satta, a famous Italian showgirl and model.

They generated extensive contents about the two moods using the hashtags #easypink and #chicblack .

Media: long-lasting, advertised