The most fashionable queue you’ve ever seen

For Vogue Eyewear India xister develops a Style Queue activation integrated with the Styles Miles Gamification on the Vogue Eyewear Website.

Just like a big fashion event where people are in queue to enjoy it, this digital experience get users in a fashion queue where they have to show how determined they are to be the first in line. Each user is a fashion avatar and can move up in line by completing social actions, inviting friends to take part in the competition or interacting with fashion and lifestyle contents available on the website. The more actions the user does, the better position he gets in the queue.

Media: long-lasting