A Living Museum

The Birra Peroni museum promotes and renews interest in its heritage contents through simulation of a 360° real visit.

The exhibition tells the history of the company since 1846, through three keys: the history of industrial growth, the brands and the legendary advertising campaign focused on the mythic Blonde Peroni.

Narrative panels are accompanied by objects, office furniture, packaging and promotional materials, vintage footage, photos, tools, transportation means, posters and antique machinery.

Media: long-lasting, cultural