Enjoy Taranto Summer

With a digital activation, called Estate Tarantina, people are invited to join, and upload a picture that describes their summer moments in Taranto.

xister created a digital contest in line with the Raffo brand positioning, where users can demonstrate the true “Taranto” spirit, showing their belonging to the culture of the city during their hot summer.

The digital strategy binds every year to the Raffo Fest, the musical event opening the summer in Taranto, now in its sixth edition.

The winners of “Estate Tarantina”' are awarded during the Raffo Fest.

Media: social