Turn your shopping into fun with Mondelez “Goditi la spesa”

A new era of Digital Loyalty programs.

Requested by Mondelez Italia whose objective was to develop an innovative Digital Loyalty Program: Goditi la spesa - a long-term cross-reference digital activation.


It involves a desktop platform and a mobile app, where users have the possibility to win multiple prizes by purchasing Mondelez products and submitting all the relative invoice details.


The contest was created on 3 levels with 3 different prizes: a weekly chart with weekly prizes, a daily instant win, a final “super” prize via a random draw amongst all of the Participants.


Through “Goditi la spesa” (Enjoy Your Shopping), a new era of Digital Loyalty programs is on its way.

Media: enhanced, long-lasting