The Devil Inside - Launch Strategy

A strong usage of social networks and online PR to spread the movie’s atmosphere, create suspance and display content.

Videos and assets of The Devil Inside have been launched by exclusive placements on Italian websites (news, mainstream portals, vertical and cinema websites) by PR activities.

The official social media of the movie have been used to engage users, promote news about the movie and launch in a viral way the original contents (photo and videos) produced for the special events dedicated to the movie: movie's première and special stunts, such as Devil's Tunnel.

Media: social, advertised