M:I 4 - Launch Strategy

The launch strategy of the new chapter of Universal Pictures' franchise included social media, special coverages, contests and exclusive placements.

Regular status updates on facebook and twitter to promote campaign activities and all movie materials such as trailers, clips and images. A dedicated youtube channel and special coverages on the most relevant cinema, information and vertical websites. A contest, to engage users with the movie issues and to reward their enthusisasm.

Media: social, advertised