Red Button and Red Infographics

Two assets to launch the movie RED 2. One focused on characters’ features and the other focused on the movie themes and mood.

We developed two assets to support the launch of RED 2, the new summer movie distributed by Universal Pictures International Italy.
The Red Infographics introduce the movie’s great cast (B. Willis, H. Mirren, A. Hopkins, K. Zeta Jones, J. Malkovich) with character quotes, features and trivia.
The Red Button is a Facebook app which allows users to “drag” a friend into a scandal and share funny press clips about him.

Media: social, editorial