Il Gusto del Viaggio

A digital brand activation that gives the chance to win $3,000.

The brand activation Il gusto del viaggio (The Taste of Travel) allows users to share their personal stories with all the small steps they’ve taken throughout their lives, with pictures taken during different moments: from their first chance at independence to the “taste” of new experiences, and the excitement of their first job.

Participants can upload photos from the web, from mobile platforms and via FB and Twitter with a simple tweet with the #ilgustodelviaggio hasthtag.

By uploading their photos, registered users will have the chance to win weekly prizes and a Grand Prize worth $3,000.

Media: long-lasting