Peroni.it - Digital Presence and Gamification

A gamification project, based on the new digital platform, where users interact with the brand.

Peroni.it is the brand’s new digital platform, with a contemporary design and an innovative responsive development.
Content isn’t only about a brand and its products. In this case, it’s also about rugby, recipes, food editorials and video recipes by chef Rubio.

The gamification project is based on two objectives:

Users send their pictures in order to win challenges and cases of beer. A long term digital loyalty program. Users earn points through their social profiles.

Media: social, long-lasting