Role
Video Strategy
Campaign
Tanto per Divertirsi
Media
Digital, TV
Year
2018
3D animation for Entertainment Leaders
Objective
Gioco Digitale is the Italian online gaming portal that offers continuously updated gaming to users. They asked us to make their new brand campaign and create a character that could remain imprinted in users.
Idea
In xister's campaign the fun of playing on Gioco Digitale is underlined via the use of a specific graphic element: the hand.
The combination of typical movements and gestures of human hands with the power of colors are the key elements that drive the message that players have fun when they interact with Gioco Digitale games.
Typical movements and gestures of human hands...
...combined with the power of colors...
...are the key elements which drive the message that players have fun when they interact with Gioco Digitale games.
Results
GRPs, interactions, drive-to-site, subscriptions, advocacy.
Engagement
Contests, prizes and promotions enrich our creative idea.
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