8 Miles
How to link the Hip-Hop icon Eminem with his community of followers, before the word
A cross-media campaign from product site to guerrilla and viral marketing, online advertising (awarded with the Interactive Key Award 2003) and an online operation called "The Wall Of Fame": a virtual blank wall where users could leave their tags and cross others' artworks, generating graphic replies in a massive, viral and creative way, far before the birth of modern social networks.
Media:
advertised