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xister launches the 2019 social content strategy to amplify Acqua Uliveto’s latest sport sponsorship project.

Amplify Uliveto’s sponsorships and positioning through a social content strategy focused on the passion of non-professional athletes.

Athletics, Volleyball, Swimming, Rugby. And from this year also Basketball, Gymnastics, Boxing and Cycling.

In 2019 Acqua Uliveto intensifies its commitment to Italian sports federations and supports the positioning of “water for sport” even more strongly by devising a new social content strategy that spreads a message aimed at all types of people practicing sports: “whatever your sport, whatever your way of pursuing wellness, Uliveto is there to support you”.

The campaign started with a web spot featuring amateur athletes engaged in different sport disciplines, and it will continue throughout the year, supported by an extra content series designed to promote the main events in which the federations sponsored by Uliveto will be involved, and to celebrate the most significant results that the Italian athletes achieve.



Media: advertised, social