For the Italian launch, xister Reply created ''A Geek in the kitchen'' a series of videos designed for the campaign landing page and the brand's digital channels.
The WMF experience breaks into the italian cookware market with a new high-tech line: Fusiontec. A brand-new, true premium concept Made in Germany that embodies the best of modern cooking technology.
For the Italian launch, xister Reply created ''A Geek in the kitchen " a series of videos designed for the campaign landing page and the brand's digital channels. The ingredients of our recipe? A talented young chef, Valerio Braschi, and 4 successful Geeks challenged with the best of WMF’s technology: Fusiontec.
Valentino Marangi, CEO & Founder of CheBuoni.it.
Salvatore Aranzulla, founder of aranzulla.it and a true web legend.
Andrea Pinna, one of the most popular and ironic Italian influencers with his ''LePerlediPinna''.
Alberto Maestri, author, university professor and Digital Transformation specialist.
The result? An exhilarating cooking show, a delicious journey from appetizer to dessert made by Valerio and the 4 geeks. In between, comic sketches, laughter and confidences.
follow the 4 episodes on: wmf.com/it/ungeekaifornelli/
web, social, long-lasting, advertised