Arnette is proud to be a part of the California tradition, and we're dedicated to being a part of the future too. Starting from the strategy, through the creative phase we set up a new look&feel to redefine the digital presence of the brand.
We wanted to bring a group together that embodied what the style and spirit of California is all about. The website now allows the users to travel with the Riders and join them in a coastal surf adventure. The aim has been to combine an adventurous approach to a creative style and to always keep the focus on the product, through a costant reminder to it during the Riders’ journey.