About time - digital contest
xister promotes two digital competitions to support the launch of the movie.
About Time is a Universal Pictures' movie that celebrates the little things of life.
xister creates and promotes two social contests to engage users and raise the movie awareness. “The Perfect Moment” is an instagram contest in which users are asked to post a pics of their "perfect moment" on their personal IG profiles. Movie' tickets were given away as prizes. “Your Second Chance” is a sweepstake in which users wrote what their wishes. The luckiest participant won a trip to Paris.