Pasta Garofalo Christmas campaign
How different are Christmas celebrations around Italy and how is it special in Naples?
xister for the 2019 CPW Nestlé & General Mills UNO® card game Promotion Campaign
The UNO® card game Promotion Campaign project involved working on multiple marketing touch points: from the strategic objectives, to the creative concept, the promotion mechanics and the design of all the retail and digital assets.
WMF presents UN GEEK AI FORNELLI
For the Italian launch, xister Reply created ''A Geek in the kitchen'' a series of videos designed for the campaign landing page and the brand's digital channels.
Tieni Sveglio il tuo MakeUp
xister has created for MAC brand the campaign for the FIX + product considering 3 main objectives: awareness & education, engagement & interactions, in-store traffic and sales support.
4 food itineraries to discover traditional Italian food products that are cured by time in unique way
NASTRO AZZURRO LIVE
For the most popular italian premium beer in the world, xister Reply launches Nastro Azzurro Live digital platform dedicated to emerging musicians in support of Italian talent.
Müller Mix Vibes
“How do you feel when you eat Müller Mix?” Xister launches a digital activation for Müller, in which users are invited to express their feelings, not in words but with the sound of their voices.
Red Bull Hacks
A creative activation made to support and reward University students during preparation for their summer exam sessions.
xister for the 2018 Nestlé FITNESS Promos
After motivating women last year with Mindful Eating, in 2018 xister inspires Nestlé Fitness consumers to keep going with two different online and offline promotions.
Stay fit and train with 4 emerging Italian Athletes.
4 young talents of the sports federations FIR, FIN, FIDAL and FIPAV join Uliveto to offer a program that includes easy exercises to do at home and useful tips for proper nutrition, to those who like to stay fit and live healthier everyday.
Bulgari Omnia Pink Sapphire
A charming cross-media campaign project for the launch of the new Bulgari fragrance Omnia Pink Sapphire.
xister Reply develops the concept and the digital strategy for the new Pasta La Molisana’s consumer activation
A new website for Food Service Algida
A new brand positioning with the same passion, the new Food Service Algida website.
Spazio alla cucina
xister develops the landing page and 360 virtual tour for IKEA'S Kitchen pop-up store
The Huawei Talent project consists in a series of videos that promotes all the brand values and the specific positioning of the Huawei P10 through the story of three emerging sport talents and their challenges.
THE LABEL OF TOMORROW | Armarius feat. Nastro Azzurro Beer
Artificial intelligence designs a beer label.
#FalloInSlow - Baywatch
xister created an original contest to promote the movie Baywatch on Instagram.
Huawei #RitrattoUrbano Contest
“#RitrattoUrbano” is a contest created by xister for Huawei to promote the launch of the Huawei P10 Plus via the co-creation and co-sharing of artistic contents on the MakeItPossible digital hub.
Cornetto Ti Ho Puntato
xister Reply created the 2017 Cornetto digital strategy, managing the entire campaign from the teaser to the reveal phase.
MAKE IT POSSIBLE
makeitpossible.me is Huawei's content hub, where users can express their uniqueness, their talent, their self-expression powered by Huawei’s ultimate technology and design.
La Molisana #StessaPasta
xister elaborated a digital strategy for La Molisana in order to showcase the brand's product placement in the film
OFF-ORDINARY: a storytelling project
xister creates OFF-ORDINARY: Ron Arad, Nathan Waterhouse, Massimo Banzi and Cecil Balmond star in a storytelling project for the new Jeep Compass pre-launch.
Protection Bubble Winter Tour
xister designed the Protection Bubble Winter Tour, 4 weeeknds all over Italian Alps for Piz Buin and Neutrogena, together to guard you against Mountain’s weather conditions, both Sun, cold and wind.
60 days in
An interactive digital experience created by xister to support the launch of “60 days in”, best season format of Crime+Investigation Channel.
LIEBIG NEW WEBSITE
xister launched the new digital presence of Liebig to celebrate the restyle of the brand. A well-deserved tribute to the historical stock cube in Italy.
Loacker choco& you. La bontà è nell’aria.
To relaunch choco& and boost deeply the link between Loacker and nature, xister realized a contest with a social activity. Each user game contributes to a fund raising to plant trees in collaboration with Treedom.
Born To Be Bourne
A digital experience in three phases, inspired to previous chapter of Jason Bourne saga.
Nonne Do It Better 2
A fun contest focused on the cooking flair of Italian grandmas, because 'Nonne Do It Better'. A well-deserved tribute to the most appreciated chefs in Italy: grandmas.
Itala Pilsen new website
A digital presence to celebrate the new brand. A well-deserved tribute to the most appreciated brew in Veneto.
JEEP® LEGENDARY SOUNDTRACK - Montreux Jazz Festival
2016 is the second year of the partnership between the Jeep® brand, celebrating its 75th anniversary and the Montreux Jazz festival, its 50th. To commemorate these historical milestones, xister created the Jeep Legendary Soundtrack project.
xister realized the Magnum Double digital strategy for the relaunch of Magnum Double Chocolate and the launch of Magnum Double Peanut Butter.
Un mito a tavola
Lagostina invites all food lovers to participate in the online contest 'Un Mito a Tavola', involving chef Antonino Cannavacciulo as ambassador.
Cuore Peroni, Year 4
CuorePeroni is a gamification platform ideated to engage consumers and drive consumption. Participants are asked to accomplish different challenges, to share contents on social platforms and to invite other users to play& join the brand users database.
Burger For Real
xister develops the entire brand launch strategy, involving chef Joe Bastianich as ambassador for the iconic New York mayonnaise.
Electronic music organically produced: The Sound Brewery Project
The Sound Brewery is a conceptual machine for generating music from the ingredients used to produce Nastro Azzurro beer. Water, Hops, Barley and Corn were manipulated in a unique method to create an audio looping system based on organic input.
Vogue Eyewear 2016 Official Website
For the first time xister has been involved in the entire process for the launch of the new Vogue Eyewear website.
Suburra “Watefront Project”
To promote Suburra the movie we launched a Casino in Rome. That actually doesn’t exist.
A Tutto Vapore
A Tutto Vapore is a cookbook dedicated to all lovers of good food, experts and beginners. It is specific for pressure cookers.
Garofalo gets social and invite users to create user-generated content by rewarding them for getting engaged with the community.
The Hand Of Jimbo Phillips Graphix Screams For Jeep®
We entrusted the “screaming hand” of the Phillips Studio with the task of designing some landscape illustrations to emblematize the Jeep® and WSL partnership.
Yes, Everybody Can Surf A Barrel
What better way to celebrate the worldwide partnership between the Jeep® Brand and the World Surf League?
We all came out to Montreux on the Lake Geneva shoreline. On a Jeep®.
That's a legendary hit we bet many Jeepers play in their cars during many outdoor adventures.
The Brain has never been so sexy
To show the magic mystery of our brains, we’ve created an interactive experience that demonstrates how powerful, responsive and creative every brain can be, if correctly stimulated.
Make your choice: PINK or BLACK?
xister managed the Magnum Pink&Black Italian campaign from the teaser phase to the reveal.
Photo Booth experience- Magic Mirror
Magic Mirror is a photo booth experience for customers visiting the Ray-Ban Concept Store in New York City - the first brand flagship store, just opened in November 2015.
Welcome to the New Oro Saiwa Home
xister redefines the digital presence of Oro Saiwa: new website, new activation called 'Cuori d’Oro’ and new Facebook page of the brand.
Big Wednesday… Chillers
The digital launch strategy presents the new Peroni Chill Lemon, inviting people to join the tour and engage them through online activations.
The New Jobs
Do you think different? Share your innovative idea to improve your life and win fantastic prizes!
Colgate Takes You to the X-FACTOR Finals
A massive Colgate campaign featuring the sub-brand, Max White One, and the most popular Italian TV show X-FACTOR.
Two colors. Two flavours. One pleasure.
A new section of the Rana website to launch the brand new product, Duetto Sfogliavelo.
Wonder what Instagram is like at 0 Gravity?
The official Instagram Competition for the movie “Gravity”, directed by Alfonso Cuarón.
Pastificio Rana and xister created a mobile tool to cook traditional dishes in an easy and fast way through a QRcode on the lasagna packaging.
Get Start with our taste
A contest which asks Lipton consumers to submit data from their sales receipts to win a vacation to Kenya.
6 Seconds are enough
You have 6 seconds to show your talent. If you are talented, 6 seconds are more than enough.
Mama - Viral Game
A viral experience based on the Universal horror movie La Madre. A mystery game with a scary final surprise.
Gangster Squad - Scrolling Story
'Nessun Distintivo' is the Gangster Squad's contest application: an interactive comic that users can join.
The Hobbit - Digital Contest
Every week there will be a live quiz and users will have 7 chances to participate – one per day. At the end of each week, the quiz will be replaced by a new one.
Unilever Food Solutions “Sane e Buone Abitudini”
Unilever Food Solutions with RADIO presents “Healthy Habits”, an event fostering awareness on how to fight obesity and make nutrition look more seductive.
Café Zero° - Digital Contest
A photographic online contest that rewards user's inspirations with a trip to New York.
NastroAzzurro - New Digital Presence
The SAY YES philosophy lives on the new Nastro Azzurro official presence.
The Devil Inside - Launch Strategy
A strong usage of social networks and online PR to spread the movie’s atmosphere, create suspance and display content.
Honda Integra - Launch Campaign
The brand new revolutionary Honda Integra has been promoted by a strong campaing which involved every media (TV, radio, print, outdoor and digital).
M:I 4 - Launch Strategy
The launch strategy of the new chapter of Universal Pictures' franchise included social media, special coverages, contests and exclusive placements.
Da Giovanni Rana
A special website, dedicated to its fans, to launch the new opening of Giovanni Rana’s restaurants around the world.
New website and special health and lightness testimonals to launch Gioiaverde and Gioiablu, Giovanni Rana’s stuffed pasta.
Glow-in-the-dark for those who play hard.
Denim and cotton material covered with a special fluorescent coating, devised to glow under UV light makes FFF clothing items normal during the day and lights up stitching details in the dark at night.
Smart Urban Service
Finding the right accessory or item at the right time is easy. No matter should it be sunny, cloudy or snowy.
Clear Free Style
Two myths, one in terms of football, Cristiano Ronaldo and the other in providing clean, Clear, meet for an integrated campaign destined for success.
Circles from another planet
Mercedes-Benz has chosen xister to communicate the superior quality and main features of the original Mercedes-Benz rims.
xister was in charge of communication (on behalf of Fondazione Romaeuropa) for the 2008 theatrical season of the Teatro Palladium.
The most important Fox television series and the summer schedule collected in an innovative webspace.
How much music are you missing?
For Mercedes Benz After Sale, xister launches the iPod Interface Kit.
La Gang Del Bosco
An ambient media to get to know the film’s characters, in one of the greatest Italian parks.
Dodge Viper SRT-10
Aggressiveness, dynamism and design. The 3 dimensions of the new Dodge Viper SRT-10.