manifesto

xister is a creative agency.

Since 2002 we've been delivering
high-quality communication services, where cultural and behavioural elements give life to stories around brands.

No matter the media.
Across media.

Using technology as a commodity
and a frame of inspiration.

80 people in Rome, Milan and Turin, over 40 accounts in the last 2 years.

And a network of side projects and fellow players, helping us to push the boundaries of our work always
a little bit further.

Come and look at what we've done
so far.

Enjoy.

selected works

7 Days of Fun with Lottomatica!

2014-11-20

A week of excitement for fans and users, with special 3D cards on Lottomatica’s web properties.

Now everyone can have an inside look at Officine Abarth through a Virtual Tour.

2014-10-13

A unique and immersive experience that gives users the chance to discover the Abarth model range.

The New Way to Create (Italian) Pleasure

2014-10-09

The main hub for all of the products of the Lagostina World.

True crimes. True people. True stories.

2014-10-01

Crime and Investigation cases come to life on social media.

Premio Terna 06

2014-09-15

Terna invites us to reflect on the need to look to the future with renewed energy and creativity. An invitation to propel ourselves towards the future with positivity, strategy, vitality and new ideas.

Stories in History, History in Stories

2014-09-03

Stories and histories are told every day on the History Channel Facebook page.

Italy’s #1 Brand of Chocolate and We Love It.

2014-09-01

xister launches the new Perugina Website and gives a new look to the FB page. A new look&feel and new contents to redefine the Brand’s digital presence.

Turn your shopping into fun with Mondelez “Goditi la spesa” (Enjoy Your Shopping)

2014-08-05

A new era of Digital Loyalty programs.

Coccole Canterine

2014-07-05

A Facebook tab with free music streaming and downloads for you to enjoy with your children!

Big Wednesday… Chillers

2014-07-01

There’s a New World Cup To be Won

2014-06-09

Chef Rubio and Peroni present the first Food World Cup. An international culinary competition featuring contestants from all the countries participating in the FIFA World Cup.

Take Your Passions Seriously

2014-06-02

The reward “Cuore Peroni” platform is now available as a smartphone App, allowing users to participate in Peroni challenges directly from their mobile phones.

Unlock the Look

2014-03-24

A digital strategy for Magnum’s 25th anniversary.

Piccoli amici, grandi pasticci

2014-03-19

A photo contest on small toy dogs with big "personalities".

Winner Taco - I'm Back

2014-01-15

A digital strategy to re-launch Winner Taco Ice cream.

Watch, Cook and Taste. Turn Your Home Cooked Meals into an “Unforketable” Experience

2013-12-02

Unforketable is a video recipe encyclopedia, developed by Niko Romito & Pasta Garofalo that shows how to make traditional Italian dishes at home.

The New Jobs

2013-11-04

Do you think different?  Share your innovative idea to improve your life and win fantastic prizes!

Milano 1909

2013-10-30

Milan 1909, a place inspired by the values of the Modern Gentleman.

Questione di Tempo (About Time) - Digital Contests

2013-10-17

Two official competitions in order to increase awareness of Universal Pictures' About Time and support the movie launch in the weeks prior to its release.

Premio Terna 05

2013-10-14

The Terna Prize's new digital platform where networking is both an opportunity and a necessity.

Colgate Takes You to the X-FACTOR Finals

2013-09-27

A massive Colgate campaign featuring the sub-brand, Max White One, and the most popular Italian TV show X-FACTOR.

Duetto Sfogliavelo

2013-09-24

A new section of the Rana website to launch the brand new product, Duetto Sfogliavelo.

Zero Gravity

2013-09-24

The official Instagram Competition for the movie “Gravity”, directed by Alfonso Cuarón.

Rana QrCode

2013-09-13

Pastificio Rana and xister created a mobile tool to cook traditional dishes in an easy and fast way through a QRcode on the lasagna packaging.

The Loudest SoundSystem Ever

2013-09-10

Abarth Soundsystem is an empowered music machine that uses Abarth engine sounds to create a racing celebration theme.

Aveeno Social Presence

2013-09-02

The new official presence of Aveeno and Aveeno Baby in the social scene with an engaging posting plan, social contests and digital couponsing.

THE AMAZING MAGIC OF T6 - Discover how much fun it is to be a farmer.

2013-08-06

New Holland presents The Amazing Magic of T6 Auto Command, the new game platform created for the launch of the new T6 Auto Command.

My Kick-Ass2 Comics

2013-08-01

A Facebook App that allows users to personalize their pictures with Kick-Ass 2 graphics.

Red Button and Red Infographics

2013-07-31

Two assets to launch the movie RED 2. One focused on characters’ features and the other focused on the movie themes and mood.

Make It Your Race 2013

2013-07-15

A digital platform to support the casting process for the second edition of the TV talent show “Make It Your Race”, broadcasted across Europe on the Discovery Channel network.

What’s inside your mind?

2013-07-01

A “magical” digital experience that reveals its users’ hidden secrets.

Rana Brand New Online Platform

2013-05-23

The new online platform - on kitchen care and the use of quality natural ingredients to make pasta - takes users on a tour of Italy's dining habits.

6 Seconds are enough

2013-05-21

The official application of the movie "VOICES"

Il Gusto del Viaggio

2013-05-15

A digital brand activation that gives the chance to win $3,000.

Peroni.it - Digital Presence and Gamification

2013-05-15

A gamification project, based on the new digital platform, where users interact with the brand.

Jeep Reskins Digital Identity

2013-03-28

A Corporate Jeep® Reskin for all countries in the EMEA Perimeter.

Mama - Viral Game

2013-03-15

A viral experience based on the Universal horror movie La Madre. A mystery game with a scary final surprise.

Rana - Digital Contest

2013-03-14

This new social contest gives users the chance to share their feelings and opnions on Rana.

Gli Amanti Passeggeri - Social Application

2013-03-01

Get on board the funniest plane in the movies and find out what kind of traveler you are with the social app for the Warner Bros movie, Gli Amanti Passeggeri.

Mondadori Digital Project

2013-02-14

Moremondadori.com is the new Mondadori editorial and artistic digital platform.

Gangster Squad - Scrolling Story

2013-02-08

'Nessun Distintivo' is the Gangster Squad's contest application: an interactive comic that users can join.

clients

Sunglass hut TISSOT REFRIGIWEAR MURPHY&NYE LEVI'S MISS SIXTY NIKE SPORTSWEAR NIKE+ DIESEL FORNARINA KILLER LOOP REVO VOGUE ARNETTE RAY-BAN PERSOL LUXOTTICA New Holland Abarth Umbra Group HONDA DACIA MAZDA DODGE JEEP SMART MERCEDES-BENZ BAT UNIVERSITÀ DEGLI STUDI BICOCCA IBS AMERICAN EXPRESS SAMSUNG ENEL TERNA TECHNOGYM FRANCESCO MONDADORI SRL MONDELEZ LAGOSTINA EATALY Perugina CHIVAS Lipton CafèZero Cornetto Magnum NESCAFÈ CALVÈ ALGIDA RANA PASTIFICIO GAROFALO TOURTEL RAFFO PERONI NASTRO AZZURRO COCCOLINO LYSOFORM FISSAN BOLTON GROUP LOTTOMATICA A+E_Crime_Investigation A+E_History_Channel M2 PICTURES Rai Net SPORTFIVE THE SPACE CINEMA CATTLEYA CULT NAT GEO WILD NAT GEO MUSIC FX FOX SONY 01 DISTRIBUTION DREAMWORKS PICTURES WARNER BROS. UNIVERSAL MOLESKINE HILL\'S PET NUTRITION ITALIA Aveeno COLGATE CLEAR DOVE UNILEVER

people

There is no culture without people.

xister is made up of 80 people, different backgrounds and SKILLS, various tastes and interests.

All of them share the same spaces, community life, joys and critical moments.
They are our treasure, our real asset. They are the bond that ties our business partners to us.

When you choose xister, you choose A communal vision, an organism that keeps growing through the years in such
a unique way.

contacts

Rome

vicolo della frusta, 8-9 00153
t +39 06 58 33 59 26 f +39 06 58 83 823



write@xister.com

Milan

via brioschi, 53 20141
t +39 06 58 33 59 26 f +39 06 588 3823



press@xister.com

Turin

via agostino da montefeltro, 2 10134
t +39 011 31 57 448 f +39 11 31 57 308