manifesto

xister is a creative agency.

Since 2002 we've been delivering
high-quality communication services, where cultural and behavioural elements give life to stories around brands.

No matter the media.
Across media.

Using technology as a commodity
and a frame of inspiration.

80 people in Rome, Milan and Turin, over 40 accounts in the last 2 years.

And a network of side projects and fellow players, helping us to push the boundaries of our work always
a little bit further.

Come and look at what we've done
so far.

Enjoy.

selected works

7 days of fun with Lottomatica!

2014-11-20

A week of fun dedicated to users conveyed with special 3D cards on Lottomatica’s web properties.

Now everyone can have an inside look at the Officine Abarth by way of a Virtual Tour

2014-10-13

A unique and immersive experience that gives users the chance to discover Abarth model range.

The new way to make good (Italian) pleasure

2014-10-09

The main hub for all products of Lagostina World.

True crimes. True people. True stories.

2014-10-01

Crime and Investigation cases come to life on social media.

Premio Terna 06

2014-09-15

Terna invites us to reflect on the need to look to the future with renewed energy and creativity. An invitation to propel ourselves towards the future with positivity, strategy, vitality and new ideas. Art looks forward, creativity is courage, the driving

Stories in History, History in Stories.

2014-09-03

Stories and histories. Every day, they are told on the History Channel Facebook page

Italy’s #1 brand of chocolate and we love it

2014-09-01

xister launches new Perugina Website and updates the look of the FB page. A new look&feel and new contents to redefine the digital presence of the Brand.

Turn your shopping into fun with Mondelez “Goditi la spesa” (Enjoy you shopping)

2014-08-05

A new era of Digital Loyalty programs.

Coccole Canterine

2014-07-05

A facebook tab with free music streaming and download to have nice time with children!

Big Wednesday… as Chillers

2014-07-01

The digital launch strategy introduces the new Peroni Chill Lemon, invites people to join the tour and involves users with online activations.

There’s a new World Cup to win

2014-06-09

Chef Rubio and Peroni present the first Food World Cup. An international culinary competition featuring contestants representing all the countries participating in the FIFA World Cup.

take your passions seriously.

2014-06-02

The rewarding platform Cuore Peroni arrives on the users smartphones through an App that allows to participate in the challenges in an easier way, directly from mobile.

Unlock the look

2014-03-24

Developing of a digital strategy for the Magnum 25th anniversary.

Piccoli amici, grandi pasticci

2014-03-19

Photo contest based on the opposition between the size of toy dogs and their character.

Winner Taco - I'm Back

2014-01-15

Developing of a digital strategy for the Re-launch of Winner Taco Ice cream.

Watch, Cook and Taste. Turn your cooking into something “Unforketable”

2013-12-02

Unforketable is a video enciclopedy of recipes developed by Niko Romito & Pasta Garofalo that shows how to make dishes at home that are part of the Italian heritage.

I Nuovi Jobs

2013-11-04

Do you think different?  Share your innovative idea to improve your life and win fantastic prizes!

Milano 1909

2013-10-30

Milan 1909, is a place inspired by the values of the Modern Gentleman.

Questione di Tempo - digital contests

2013-10-17

Two official competitions achieved in order to increase the awareness of Universal Pictures' About Time and to support the launch of the movie in the previous weeks before releasing.

Premio Terna 05

2013-10-14

The Terna Prize's new digital platform where networking is both an opportunity and a necessity.

Colgate takes you to the X-FACTOR Finals

2013-09-27

A massive Colgate campaign featuring the sub-brand Max White One and the most popular Italian TV show X-FACTOR.

Duetto Sfogliavelo

2013-09-24

A new section of the Rana website to launch the brand new product, Duetto Sfogliavelo.

Zero Gravity

2013-09-24

The official Instagram Competition of Gravity, the new movie directed by Alfonso Cuarón.

Rana QrCode

2013-09-13

Through a QRcode on the packaging of lasagna, Pastificio Rana and xister created a mobile tool to cook traditional dishes in an easy and fast way.

the loudest SoundSystem ever

2013-09-10

Abarth Soundsystem is an empowered music machine that uses the Abarth engine sounds to create a racing celebration theme.

Aveeno Social Presence

2013-09-02

The new official presence of Aveeno and Aveeno Baby in the social scene with an engaging posting plan, social contests and digital couponing.

THE AMAZING MAGIC OF T6 - Discover how much fun it is being a farmer.

2013-08-06

My Kick-Ass2 Comics

2013-08-01

A Facebook App that allows users to customize a picture with graphic elements of Kick-Ass 2.

Red Button and Red Infographic

2013-07-31

Two assets to launch the movie RED 2. One focused on characters’ features and the other one focused on the movie themes and mood.

Make It Your Race 2013

2013-07-15

Digital platform to support the casting process for the second edition of the TV talent show “Make It Your Race” to be broadcasted across Europe on the Discovery Channel network.

what’s inside your mind ?

2013-07-01

A “magic” digital experience that captures the secrets in users' minds.

Rana Brand New Online Platform

2013-05-23

The new online platform - focused on kitchen care and use of the best quality natural ingredients in its pasta - takes users on a tour of Italy's dining habits.

6 seconds are enough.

2013-05-21

The official application of

IL Gusto del Viaggio

2013-05-15

The brand activation Il gusto del viaggio (The Taste of Travel) gives voice to a personal story, made up of all the small steps forward each person makes, told through his snapshots of life.

Peroni.it - Digital Presence and Gamification

2013-05-15

A gamification project, starting from the new digital platform, where users interact with the brand.

Jeep Reskins Digital Identity

2013-03-28

Reskin of the Jeep® Corporate presence for all countries in EMEA Perimeter.

Mama - Viral Game

2013-03-15

A viral experience based on the Universal horror movie La Madre. A mysterious platform game with a scary final suprise..

Rana - Digital Contest

2013-03-14

With this new social contest users have to share their feeling about Rana's world.

Gli Amanti Passeggeri - Social Application

2013-03-01

Go on board the funniest plane of the cinema and find out which kind of traveller you are with the social application of Warner Bros movie, Gli Amanti Passeggeri.

Mondadori Digital Project

2013-02-14

Moremondadori.com is the new Mondadori digital editorial and artistic platform. Its goal is to carefully select editorial ideas and produce books that are also objects of design.

Gangster Squad - Scrolling Story

2013-02-08

'Nessun Distintivo' is the Gangster Squad's contest application: an interactive comic that can be joined as a scrolling story.

clients

Sunglass hut TISSOT REFRIGIWEAR MURPHY&NYE LEVI'S MISS SIXTY NIKE SPORTSWEAR NIKE+ DIESEL FORNARINA KILLER LOOP REVO VOGUE ARNETTE RAY-BAN PERSOL LUXOTTICA New Holland Abarth Umbra Group HONDA DACIA MAZDA DODGE JEEP SMART MERCEDES-BENZ BAT UNIVERSITÀ DEGLI STUDI BICOCCA IBS AMERICAN EXPRESS SAMSUNG ENEL TERNA TECHNOGYM FRANCESCO MONDADORI SRL MONDELEZ LAGOSTINA EATALY Perugina CHIVAS Lipton CafèZero Cornetto Magnum NESCAFÈ CALVÈ ALGIDA RANA PASTIFICIO GAROFALO TOURTEL RAFFO PERONI NASTRO AZZURRO COCCOLINO LYSOFORM FISSAN BOLTON GROUP LOTTOMATICA A+E_Crime_Investigation A+E_History_Channel M2 PICTURES Rai Net SPORTFIVE THE SPACE CINEMA CATTLEYA CULT NAT GEO WILD NAT GEO MUSIC FX FOX SONY 01 DISTRIBUTION DREAMWORKS PICTURES WARNER BROS. UNIVERSAL MOLESKINE HILL\'S PET NUTRITION ITALIA Aveeno COLGATE CLEAR DOVE UNILEVER

people

There is no culture without people.

xister is made up of 80 people, different backgrounds and SKILLS, various tastes and interests.

All of them share the same spaces, community life, joys and critical moments.
They are our treasure, our real asset. They are the bond that ties our business partners to us.

When you choose xister, you choose A communal vision, an organism that keeps growing through the years in such
a unique way.

contacts

Rome

vicolo della frusta, 8-9 00153
t +39 06 58 33 59 26 f +39 06 58 83 823



write@xister.com

Milan

via brioschi, 53 20141
t +39 06 58 33 59 26 f +39 06 588 3823



press@xister.com

Turin

via agostino da montefeltro, 2 10134
t +39 011 31 57 448 f +39 11 31 57 308